Lewis Pullen
Marketing & Digital
Lewis is a C-Suite brand and marcomms executive who has managed or consulted to iconic brands across different categories and markets, including the UK, Europe, US, Middle East, Asia, New Zealand and Australia. He has an MBA and is a Graduate of the Australian Institute of Company Directors.
Triple Play
​
Lewis has held some of the highest profile chief marketing officer roles, including Air New Zealand, Qantas, NRL and IAG and therefore has deep subject matter expertise across brand, marketing, PR and media, sales, customer and loyalty disciplines.
​
He has been recognised by CMO Magazine in the top 50 most innovative and effective marketers and has received many campaign awards during his corporate career.
Passionate about building brand from the inside out
​
He is passionate about building great brands from the inside out, focused on embedding the brand values into the organisation.
Fresh ideas sourced from other industries and markets
​
He always draws on his practical experience client side, which enables him to identify issues and develop solutions at pace, often bringing fresh ideas from one industry into another.
Collaborative Style
​
Lewis has a highly consultative and collaborative style, key to success in his corporate marketing roles. He applies this in his CCSI engagements, always ensuring that all stakeholders are engaged in the process.
Experience across multiple industries
​
Lewis has worked with CCSI since its inception in 2018, helping develop the consulting brand and differentiated value proposition. Since then, he has worked as the brand, marketing and corporate comms subject matter expert on many clients in the Financial Services, Health, Event Management, Media Services, FMCG, Recruitment and Retail sectors, from start up to large corporates.
Creative and innovative solutions
​
Lewis is always looking for creative and innovative solutions that can drive brand distinctiveness, value proposition and positioning differentiation.
​
However, he also considers the fact base and customer data insights when developing strategy.
